The UK’s busiest stations are served a welcomed refreshment
The Lucozade brand served up a timely refreshment for commuters this summer, giving away 1.8 million chilled samples throughout 13 of the countries busiest train stations.
The joint hottest summer on record witnessed temperatures of around 30 degrees, with commuters feeling the brunt of this during their peak time travels.
From London Waterloo to Glasgow central, commuters enjoyed the well-established energy drink at its optimal temperature of 2oc, delivered and managed by the expertise of Vision Logistics.
Chilled fulfilment overview
The brief set to Vision was to repack, store, chill and distribute 1.8 million samples to the UK’s major stations.
While it was considered a routinely simple brief, complacency had no place in the week-to-week running of this campaign. Ran over a 13-week period, during the hottest months on record, the simplest requirements faced challenges in order to execute the perfect ‘sample’.
First and foremost was its optimum temperature. While 2oc is a pretty standard requirement for us to deliver; like snow, abnormally hot weather throws the entire country a curve ball! Delivering the product in temperature was not a problem. However, experience told us, time taken to unload the drinks in these temperatures would ultimately affect its optimal serving temperature, which would cause problems. As a result of this we altered our procedural operation accordingly, which in turn delivered the results the client expected.
The second most import element was the management of the timed deliveries. Not only were we faced with strict access permissions and peak city traffic, we were tasked to deliver three times a day with flexibility. Although times were pretty much planned, our flexibility was essential in helping towards this campaigns success. We were often required to deliver additional stock into the stations during unexpected peaks of demand.
- 1.75 million samples were distributed nationwide
- 303 pallets stripped, halved and repacked, tota1ling 606 half pallets
- Chilled storage and distribution nationwide
- Flexible work schedules
- Daily reporting
- Proof of delivery
- Three deliveries per day
- One happy customer